Increase in the number of organizations around the globe and their efforts to have online presence, proliferation of mobile marketing platforms, availability of web hosting services with excellent server performance, rise in demand for managed web hosting services, and surge in call for best hosting services during COVID-19 pandemic drive the growth of the global web hosting services market.
The web hosting services market is segmented on the basis of type, deployment model, application, end user, and region. On the type, it is categorized into website builders, shared hosting, dedicated hosting, collocated hosting, and others. As per the deployment model, it is classified into private cloud, public cloud, and hybrid cloud. Depending on application, it is divided into public website, intranet site, mobile application, and web application. On the basis of end user, it is categorized into enterprise and individual.
Based on deployment model, the public cloud segment accounted for more than two-fifths of the global Internet hosting services market revenue in 2019, and is expected to retain its dominance by 2027. This is attributed to public cloud hosting benefits such as scalability, flexible pricing, extreme reliability, and high performance. Simultaneously, the hybrid cloud segment would showcase the fastest CAGR of 17.2% from 2020 to 2027, due to the advantages that hybrid cloud provides in contrast with the private and public cloud technology.
Based on type, the shared hosting segment contributed to more than one-third of the global web hosting services market share in 2019, and is expected to lead the trail by the end of 2027. This is because most of the SMEs prefer such type of web hosting due to the low traffic that they receive on site. The website builders segment, on the other hand, would register the fastest CAGR of 18.0% throughout the forecast period.
Based on geography, North America held the major share in 2019, generating around two-fifths of the global web hosting services market, due to the presence of key market players such as AT&T, Amazon Web Services, and GoDaddy Inc. along with the emergence of cloud data centers. At the same time, the market across Asia-Pacific would manifest the fastest CAGR of 19.2% during the forecast period. This is owing to upsurge in the number of small & medium sized enterprises and rise in adoption of digital platforms in the province.
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